Lunch & Learn: Tourism: From Vision to Action for NZ’s Visitor Economy

Rebecca Ingram is the Chief Executive at Tourism Industry Aotearoa (TIA).

Rebecca Ingram leads Tourism Industry Aotearoa, the organisation that represents New Zealand's tourism sector — 1,200 businesses, every corner of the country, every part of the visitor journey. Her job is to make sure tourism gets the policy settings, investment, and long-term thinking it deserves as one of New Zealand's most significant export industries.

She came to TIA after seven years at Tourism New Zealand on the Executive team. Before that, she held senior leadership roles at Spark and Chartered Accountants Australia and New Zealand.

She believes tourism is one of New Zealand's greatest strategic assets.